The Language of Leadership

Coronavirus has plunged the world into an era of unprecedented anxiety and uncertainty. People are fearful for themselves and their loved ones. Leaders have a duty to communicate carefully in these circumstances, providing a balance between reassurance and reaction, speaking with calm, conviction and clarity. In this 40 minute keynote speech, Simon Lancaster sets out a simple model for crisis communication, based on a unique combination of ancient rhetoric and neuroscience. He also explores how leaders in business and politics have communicated about Coronavirus over the last few weeks, examining what has worked and what hasn’t. This will be a chance for you to consider your own communication at this unprecedented period in history.

Presenter: Simon Lancaster

Simon Lancaster has written speeches for top politicians and the CEOs of some of the biggest companies in the world, including Unilever, Rio Tinto, Nestle, HSBC and Intercontinental Hotels Group. He is the author of ‘Speechwriting: The Expert Guide’, (Hale, 2010) ‘Winning Minds: Secrets from the Language of Leadership’ (Palgrave Macmillan, 2015) and ‘You Are Not Human: How Words Kill’ (Biteback, 2018). Simon runs Bespoke Speechwriting Services Ltd and is an Executive Fellow of Henley Business School and lectures at Cambridge University. He regularly appears as a media pundit on oratory and his ‘Speak Like a Leader’ TEDx talk has been watched more than 3 million times on YouTube.

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